The Gallery's mission is to present exhibitions and public programmes in ways that create a stimulating and valued experience for our visitors.

Additionally, we want to reflect Auckland's unique cultural identity as well as to continue to maintain and develop the most significant collection of the visual arts in New Zealand. Our business is to tell stories in ways that engage people and our vision is to be seen as the most inspirational and dynamic art museum in the South Pacific.

We value integrity, quality, accessibility, community involvement, visitor focus and the efficient management of resources.

We recognise the Treaty of Waitangi and represent the spirit of biculturalism.